Businesses that stand to benefit from fractional CMOs include companies with small marketing teams (1-5 people) and/or the budget to hire executional support. These companies are not ready to hire a full time CMO, but recognize the need for a level of expertise and experience to guide strategy and oversee execution.

I work mainly with pharmaceutical and B2B companies. However, I am happy to work with companies outside of those industries if the fit is right.

Fractional means part-time. At the same time, however, based on different tasks at hand and workloads, I am flexible to pivot to ensure that companies’ needs are fully met in a timely fashion.

Marketing strategy

Establishing KPIs and reporting on performance

Partnering on strategic initiatives

Determining which channels & tactics are best to meet company goals

Leading a marketing department and mentoring team members

Hiring and onboarding new team marketing members & vendors

Managing marketing agency & vendor relationships

My role is to help create and implement a strategic marketing plan for your company, which involves teaching team members and/or hiring resources to execute such strategy and to become self-sufficient in performing tactical work.

I can help find agencies and freelancers to fill any voids that we might identify. If you are looking to hire marketing team members I can help in this area as well.